Post by account_disabled on Mar 5, 2024 23:04:03 GMT -5
In the "State of Content Planning Report", HubSpot analyzes a series of elements each year that are useful for predicting content marketing trends for the following months. In this article from the series of insights dedicated to the results of the report, we will talk in particular about audit and optimization. Continue reading to find out more! The new course of b2b content marketing Especially in companies that have been creating and publishing marketing content for a few years, the archive of materials - including blog articles, eBooks, emails and social media posts - is becoming increasingly heavier and, as is natural, contains more and less updated.
This is where audit and optimization activities come into Germany Phone Number play, which are fundamental not only to ensure that the most read pages or the most downloaded contents are truly always relevant for users, but also to have constant monitoring of all content marketing production. New Call-to-action Here are some data that emerged in the “State of Content Marketing Report” The HubSpot report – which can be consulted at this link – provides us with some interesting indications regarding auditing and optimization of marketing content: 2 out of 3 media planners have performed content audits in the past 30% of these perform content marketing audits every month to monitor performance content marketingThe reason they spend time reviewing archives is that this activity helps to.
Improve the user experience on the company website (for 36% of those interviewed) analyze and improve the visibility of the contents with the best performance (for 34% of those interviewed) identify any gaps, in terms of topics, keywords or phases of the buyer's journey to define new optimization and publication opportunities (for 34% of interviewees) improve SERP positioning by working on SEO (for 33% of interviewees) find and fix any broken links or page loading problems (for 31% of respondents) All these benefits can have a really strong impact on the online positioning and visibility of a company's content, and therefore also on lead generation and increased turnover . The opinion of Aj Beltis, Senior Marketing Manager at HubSpot "Those who deal with content marketing now have a clear idea of how to write and where to publish content, now is the time to analyze and optimize.
This is where audit and optimization activities come into Germany Phone Number play, which are fundamental not only to ensure that the most read pages or the most downloaded contents are truly always relevant for users, but also to have constant monitoring of all content marketing production. New Call-to-action Here are some data that emerged in the “State of Content Marketing Report” The HubSpot report – which can be consulted at this link – provides us with some interesting indications regarding auditing and optimization of marketing content: 2 out of 3 media planners have performed content audits in the past 30% of these perform content marketing audits every month to monitor performance content marketingThe reason they spend time reviewing archives is that this activity helps to.
Improve the user experience on the company website (for 36% of those interviewed) analyze and improve the visibility of the contents with the best performance (for 34% of those interviewed) identify any gaps, in terms of topics, keywords or phases of the buyer's journey to define new optimization and publication opportunities (for 34% of interviewees) improve SERP positioning by working on SEO (for 33% of interviewees) find and fix any broken links or page loading problems (for 31% of respondents) All these benefits can have a really strong impact on the online positioning and visibility of a company's content, and therefore also on lead generation and increased turnover . The opinion of Aj Beltis, Senior Marketing Manager at HubSpot "Those who deal with content marketing now have a clear idea of how to write and where to publish content, now is the time to analyze and optimize.