Post by account_disabled on Dec 20, 2023 22:38:17 GMT -5
In its new campaign, Apple wanted to promote the durability of the iPhone 12 , with two ads that show how resistant the device is . For example, in the first ad, called "Cook" (to cook in Spanish), we see a man cooking in a very rough way, getting his smartphone dirty and hitting it everywhere while trying to learn a recipe. No matter what you do, whether you cover it with flour and milk or hit it with a kitchen utensil, the iPhone 12 is still perfect. The setting of the second spot, titled " Fumble," takes us to a street where a woman is walking along while talking on the phone when, suddenly, it slips out of her hands.
From there, a series of capers and movements begin that may resemble a rehearsed choreography with which the girl tries to keep her from falling to the ground. In the end, she fails to fulfill her mission Phone Number List and falls with the screen landing on the hard surface. However, when she picks up the smartphone she realizes that she doesn't have a single scratch. In this way, the campaign highlights the water resistance of the iPhone 12 , but also the screen technology, Ceramic Shield , a new type of glass composed of nanoceramic crystals that make it much stronger when it comes to falls.
Ensuring its survival. «iPhone 12 with Ceramic Shield. More resistant than the glass of any smartphone. Relax, it's iPhone," says the video description. The iPhone 12 is having better luck than the iPhone 12 mini, which has taken a hit in terms of sales . This drop in numbers has led Apple to reduce production of this model by 70% during the first half of 2021. Despite this failure, there are many analysts who claim that Apple would be working to launch the iPhone 13 mini on the market. If you cannot view the embedded video correctly.
From there, a series of capers and movements begin that may resemble a rehearsed choreography with which the girl tries to keep her from falling to the ground. In the end, she fails to fulfill her mission Phone Number List and falls with the screen landing on the hard surface. However, when she picks up the smartphone she realizes that she doesn't have a single scratch. In this way, the campaign highlights the water resistance of the iPhone 12 , but also the screen technology, Ceramic Shield , a new type of glass composed of nanoceramic crystals that make it much stronger when it comes to falls.
Ensuring its survival. «iPhone 12 with Ceramic Shield. More resistant than the glass of any smartphone. Relax, it's iPhone," says the video description. The iPhone 12 is having better luck than the iPhone 12 mini, which has taken a hit in terms of sales . This drop in numbers has led Apple to reduce production of this model by 70% during the first half of 2021. Despite this failure, there are many analysts who claim that Apple would be working to launch the iPhone 13 mini on the market. If you cannot view the embedded video correctly.